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Jump-Start Your Financial Intelligence

Know what the numbers really mean!

Most functions in business — marketing, research and development, human resources management, and so on — are obviously subjective, a matter dependent on experience and judgment as well as data. But finance? Accounting? We think that if a number shows up on a financial statement, it must be an exact reflection of reality. Right? Well, actually, no. 

The fact is, accounting and finance, like all other business disciplines, are as much an art as they are a science.


The fact is, accounting and finance, like all other business disciplines, are as much an art as they are a science.


In the Jump-Start Your Financial Intelligence® keynote, Joe [See Joe in action here (QuickTime required)] reveals what accountants and financial professionals do every day as part of their jobs — that is, make estimates and assumptions that lead to a bias in the numbers. He then outlines for leaders and managers the questions they need to ask and the places they need to look to take into account the estimates and assumptions. This knowledge will give them the power to critically evaluate options, make solid business decisions, and create a strong, balanced organization.

Audience members will become:

  • Savvy decision-makers who employ appropriate data and judgment to make good business decisions
  • Insightful managers and leaders who understand the performance of their company
  • Department leaders who can balance the power of the accounting and finance departments to create a healthy organization

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