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The Financial Meltdown Revealed

What Happened?

It started with a few bad mortgages. The mortgage companies that were "at fault" were blamed. Then banks started to fail. And then, Fannie Mae and Freddie Mac needed a rescue. And finally, the entire system (it seems) is in peril.

See Also: The Financial Crisis Revealed article

All of this has all of us talking about finance, and probably learning more than we ever thought we would about balance sheets, bad assets, equity warrants, and more. But what does it all really mean, and how did it happen? The Financial Meltdown Revealed keynote will show you, in a clear and straightforward way, how it all started, and why it came crashing down. And in the process, you'll learn about strong balance sheets, and weak ones, why the credit market is so critical to both Wall Street and Main Street, and how you can watch financials in the future to protect your money.

From this timely and important keynote, audience members will be able to become:

• Savvy consumers of the information we are given by the news media, by the government, and by Wall Street
• Insightful employees, managers, and leaders who can look at their own (and any other company's) balance sheet and assess its health
• Confident investors who understand how the house of cards came tumbling down

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